ABSTRACT
This study seeks to explore whether enhancing the digital channel in fine dining restaurants turns out to be a development strategy under covid-19. Latin America's 50 Best Restaurants for the period 2020 and 2021 is selected as a case, because: (1) there are 50 restaurants belonging to the fine dining category and therefore possible to compare each other, (2) being an annual ranking, it is possible analyze the variation in their operations, after two years under covid-19, (3) all of them have an official website. The methodology consists of reviewing each of the 50 restaurants (both website and Instagram social network) for the period 2020 and 2021, based on predefined aspects. It is concluded that promoting the digital channel in fine dining restaurants turns out to be a development strategy under covid-19, as observed in restaurants in the 50 best rest ranking in 2020, which shows an increase in digitalization to satisfy a digital segment that previously was not being fully served. © 2022 IEEE.
ABSTRACT
This study seeks to analyze DIGITAL MARKETING & MARKETING DECISIONS AFTER TWO YEARS OF COVID-19. Latin America's 50 Best Restaurants for the period 2020 and 2021 is selected as a case, because: (1) it is an international ranking that unifies and selects the best restaurants in a specific geographical sector, (2) each of the restaurants on the list have a tradition of providing a service that is consumed or experienced locally as it allows them to control all aspects of the gastronomic experience, (3) before the Covid-19 pandemic, given the differentiated product offerings by each restaurant, the restaurants did not work with food delivery applications (4) before the Covid-19 pandemic, their menus were printed on paper and not in digital format through the use of mobile technology, (5) the preparations and presentations they offered before of the Covid-19 pandemic were intended for consumption at the point of sale service and not for delivery. To carry out the study, an analysis was carried out comparing various variables that later allowed us to evaluate whether archive technologies were opportunities for the enterprises of our sample. We found that the offer of this type of restaurant had to adapt to the new scenario, going from seeing mobile technology as a simple marketing tool to a new commercial ally, adapting to the needs of each of these technologies and therefore adapting their respective product mix. and packaging. The methodology consists of reviewing the list of the 50 best restaurants in Latin America in 2021 and making a comparison with the 2020 list based on predefined parameters, based on the study through their websites and social networks. © 2022 IEEE.
ABSTRACT
This study seeks to explore whether E-Business, E-Commerce can facilitate the digital consumption of art. Gallery Weekend Santiago and Mexico are selected as a case study, since (1) it is an event present in the two Latin American countries with the possibility of trading works of art with NFT, (2) it is the first event of art galleries adapted 100% to e-payment and virtual currency (3) both were developed in the context of the covid-19 pandemic, so they have important online strategies to bring the event to the public (4) The sale of art with ethereum cryptocurrencies it is outsourced to the MarketPlace (OpenSea) (5) both countries are in various stages of development and implementation of technological initiatives in the field of e-business and art galleries. The methodology developed is based on reviewing in detail the construction and logic of each official website of gallery weekend santiago and mexico, along with analyzing the composition of the websites and work system of each of the art galleries, attached to the event, based on predefined parameters. It ends with an analysis of OpenSea regarding the upload of works to review how they are displayed on said sales platform, both for Mexico and for Chile. It is concluded that the development of E-Business and E-Commerce can facilitate the digital consumption of art, as has happened in the case of Galerry weekend stgo © 2022 ACM.
ABSTRACT
This study contemplates a number of factors to be considered by MBA graduates in the on-going process of dealing with the effects of the Covid-19 pandemic in the economy, but it will rely on two perspectives: the first and foremost will take the form of a general perspective encompassing the general economic context upon which the consequences of the Covid 19 pandemic are acting;the second refers more to a particular vision where the professional administrator takes center stage: in this latter context, the goal is to identify the needs and problems of the job market related to administrators with an MBA degree. Moreover, we hope to determine the required knowledge, abilities, and aptitudes of an MBA graduate in face of the challenges that will stem from the context of a post-pandemic economy, particularly, the needs of Baja California, in Mexico. © 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
ABSTRACT
The Latin American wine industry, like so many others, has been affected by the Covid-19 pandemic, and has had to resort to digital strategies that in many cases represent a new experience for the industry and the consumer;at the same time, it has forced them to approach more current and modern technologies compared to the traditional methods that are typical of this industry. This study analyzes the impact of digital transformation on customer value creation in the context of small and medium sized firms (SMEs) in the Latin American wine industry during the Covid-19 pandemic. The research question is as follows: How has the digital transformation in Latin American impacted the wine industry during the Covid-19 Pandemic?This study is focused on a qualitative approach and is based on the literature review of current studies in general and in the Latin American Wine Industry in particular, both for comparative reasons, and to better contextualize it in its theoretical spectrum, all of which show the relevance of digital transformation and the importance of innovating their business model to create new distribution channels and new ways to deliver value to their customers. Regarding the theoretical implications, this article contributes to the analysis of new theories that have emerged in digital transformation due to the technological advances driven by the pandemic. It also contributes to management sciences, reviewing the proliferation of new sales channels with a digital focus. © 2021 IEEE.
ABSTRACT
The main objective of this work is to explore how ventures have adapted their commercial proposals after the changes brought upon by Covid-19. We selected The Latin America's 50 Best Restaurants list as a case study, (1) due to it being an international ranking that unifies and selects the best restaurants in a specific geographic sector, (2) each of the restaurants in the list have a tradition of providing a service that is consumed or experienced locally as it allows them to control all aspects of the dining experience, (3) prior to the Covid-19 pandemic, given the differentiated offer of products offered by each restaurant, the restaurants did not work with food delivery applications (4) prior to the Covid-19 pandemic, their menus were printed on paper and not in a digital format through the use of mobile technology, (5) the preparations and presentations offered prior to the Covid-19 pandemic were intended for consumption at the point of sale service and not delivery. To conduct the study, an analysis was carried out, comparing various variables that subsequently made it possible to assess whether mobile technologies were opportunities to the ventures in our sample. We found that the offerings of this type of restaurants had to adapt to the new scenario, moving from seeing mobile technology as a simple marketing tool to a new commercial ally, adapting to the needs of each of these technologies and therefore adapting their respective product mix and packaging. © 2021 ACM.